It's time to master The Art of Email

Never feel algorithm anxiety again. Get the frameworks that convert your subscribers into raving fans and loyal customers.

introducing

Yes, social media is a great free tool to market your business.

But if you only rely on social media, you become a slave to the algorithm.

And I’m willing to bet you started an online business to create more freedom in your life.

NOT to churn out content on someone else’s schedule.

Instead of a freedom-fuelled business where you get to call the shots, you wound up with a boss. A pretty annoying one. One that tells you to post every day at a specific time or you’ll be punished for skipping a day.

I don’t know about you but that’s not my idea of fun.

If you’re ready to get back in the driver’s seat of your business (and life), you need a solution that YOU have full control over.

Enter: email marketing.

Which means you get pressured into posting constantly, wondering if your content will even get seen.

The alternative? Letting algorithms dictate the future of your business.

More eyes = more sales.

That means for every email, 10x more people see your content.

Mine is 40-50% 😉

Only 1-3% of your social media audience see your posts. While the average email open rate is 20%.

It doesn’t matter how good you are at social media and how often you make sales, if you don’t also have an email list, the truth is it could all be taken away at a moment’s notice.

My account was personally hacked in 2022 and I was so lucky to get it back. One month ago, I woke up to a message from IG saying “we have suspended your account” with no reason. I have had countless friends and clients share their experiences of being shadowbanned, their accounts being restricted or deleted without any warning.

Without algorithms that change every 3 days
Without having to post 4x a day to even get seen
Without the risk of being shadowbanned or shut down
Without needing to master Canva or spend hours tweaking carousels
Without having to dance on reels, keep up with trending audios, or master showing up on video

According to Hubspot, 77% of marketers have seen an increase in email engagement over the last 12 months.

And 50% of people buy from marketing emails at least once per month.

So if you’re sleeping on email, you’re missing out on the safest and most secure marketing strategy there is.

…because email gives you a direct line to your customer’s inboxes, a way to reliably build connection, and an incredible ROI if you do it right.

Email Marketing is the most reliable, sustainable way to reach your ideal clients

There has never been a better time to go all in on email marketing.

Never feel algorithm anxiety again. Get the frameworks that convert your subscribers into raving fans and loyal customers.

Introducing

Here are the core components:

Module one

Deliverability

This is making sure your emails don’t get lost in the spam/promotions folder. Most email programs or teachers won’t teach you about deliverability. I personally paid an Email Specialist $10,000 to fix this for me and I saved all of the recordings, trainings and templates that were installed so you don’t have to pay 5 figures to solve this. When I fixed this, my open rates went from 18-22% to 40-52%. Imagine DOUBLING your engagement by implementing this one thing.

Module Two

Segmentation

This adds more personalisation and connection to increase conversion.

I’ll walk you through how I’ve done this in the past. You’ll get live examples of how to segment based on YOUR niche. This will also include the technical training of how to set this up in the backend of your CRM (Email Marketing Platform)

Module Three

Writing Better Subject Lines

You’ll get:

My best subject lines over the last 5 years and psychology of how they worked, so you can implement the strategy and adapt.
The best subject lines I’ve ever received over the years.
A creative bank of subject line frameworks and templates for you to use

Module Four

Effective PS Lines That Result in More Sales

The P.S. line is the most important piece of real estate in your email (aside from the subject line). People often skim over mail, especially super long ones, so if you’re not utilising P.S. lines or TLDR’s then you’re missing out on sales my friend. For non sales emails, I like to think of this last section as the “closing sentence” of a TED talk. E.g. Johann Hari’s talk on addiction, where he closes with “The opposite of addiction isn’t sobriety, it’s connection.”

BOOM.

Module Five

Re-Engagement Email Strategy

A big part of email marketing is knowing how to maintain your list, keep it fresh and clean. It’s like a house. It collects dust and things that aren’t relevant anymore. You need to do a spring clean every 3, 6 or 12 months
You will learn how to ‘scrub’ your list and remove subscribers who are no longer engaged or interested to keep your CRM clean and tidy
How to check in with people and see if the relationship is still good so they remain engaged (we’ll teach you how to do this with re-engagement emails) so you can have thriving relationships with your audience ;)

Module six

Abandon Cart Emails

This is really relevant if you’re selling digital products, like courses, or if you have an eCommerce store. I implemented these back in 2020 and loved how effective they were at capturing people who started enrolling, then abandoned.

Implementing this saves 50% of lost customers who get distracted at the checkout

Module seven

Nurture Emails From Your BFF

How to build and maintain connection, so your readers feel like they’re getting a letter from a friend, resulting in replies “I love your emails!”
You’ll get different examples, frameworks and templates for different personalities, for example I’ll breakdown Tim Ferris’ weekly ‘5 Bullet Friday’ nurture format and how it’s vastly different to my nurture campaign called ‘Behind The Scenes’
There’s no one right way to nurture. You’ll learn a variety, so you can find the way to write that works best for your personality & brand

Module Eight

The Four profitable sales Emails

How to write:

click magnet emails
objection killer emails
flash sale emails
soap opera sequences

Module Nine

Launch Warm-Up Sequence Part 1

How to write warmup emails before an open cart ;)

Includes my entire launch email framework and templates of the each email in the warmup sequence.

Module Ten

Launch Cart Enrolment Sequence Part 2

How to write emails for your cart enrollment period.

Includes my entire launch email framework and templates of the each email in the warmup sequence.

bonuses!

Launch email sequence template Gsheet organizer and performance tracker
Copy scripts for all launch emails (free webinar, confirmation, reminder, replay, sales emails)

Entire Email Launch Email Framework & Templates

bonus three

Bank of highly converting tested, tried and true subject lines for all your emails

Bank of High-Converting Subject Lines

bonus one

bonus two

Get my Soap Opera Email Sequence template; the most effective storytelling strategy to engage your readers and get them to act.

Soap Opera Email Sequence Templates

Are you the next success story?

That’s exactly what I’ll help you master.

Enroll today for only $500 $150

Using ENDOFERA coupon at checkout.

WANT TO GO ALL IN ON EMAIL?

GET THE EMAIL MARKETING BUNDLE

* With valid coupon code (check your email!)

trusted by

Imagine what it could do for your business if you had an audience of people who were excited to hear from you and buy from you because you know exactly what they need.

That’s exactly what I’ll show you how to do in this training.

Hey, I’m Phoebe Kuhn. Business Coach and Marketing Expert. I went from working at one of the world’s leading advertising agencies to launching my coaching business, and building The Content Emporium from the ground up into a million-dollar brand.

Email has brought in millions of dollars of revenue to my business in just a few years. I use it to build connections with my audience, figure out what my readers need, and then sell that to them.

In every launch I run, email is responsible for 75% of the sales.

And my favourite thing? Email gives me the option to not post on social media when I don’t want to show up.

You might have noticed I don’t post on Instagram more than a few times a month and I’ve still got a million-dollar business.

Once you have the skills to grow, nurture, and sell to an email list, you can run a successful business.

Email is the backbone of most online sales and it’s the only marketing channel you can build into a reliable revenue stream.

The contents of this program are responsible for over 4 million in revenue in my business alone…

Got questions?

Will this work if I don’t have a big email list? or would I have to create that first?

The entire Email Marketing Bundle is designed to take you from 0 subscribers, to getting your first few thousand (through your freebie), then teaching you how to convert them.

If you enroll in the whole bundle, you will get access to TWO Tech Q&A’s where you can bring any questions about CRM setup, or management (we use Active Campaign). My Email Team will teach you everything you need to know about every platform including Kartra, ConvertKit, MailChimp, Kajabi, Klaviyo etc.

I’ve laid it out in this particular order for a reason ;)

Step 1: build the list. Step 2: nurture & convert.

Does the funnel training involve using ads? Can I set this up without using ads?

If you enroll in the entire Email Marketing Bundle, you will get a SPECIAL LIVE BONUS training with my Ads Manager, David Schloss, who has managed over $200M+ in Ad Spend and scaled some of the most well known personal brands in our industry, with over 18+ years experience.

In this live implementation session, he will walk you through everything you need to get your Ads account set up and started to run Ads to your freebie. The session will run on Wednesday the 30th of October at 10:00 AM EST. You can bring all of your questions. It will also be recorded.

I will ALSO give you ALL of my organic strategies to grow your email list. So yes, you can do this without Ads. I have a friend and former client who is currently doing this and crushing it ;)

Do I need to be on social media much to optimize this strategy?

The intention behind this training, is to give YOU complete freedom, sovereignty and autonomy in how you market your business, so that you don’t need to rely on social media platforms alone.

This funnel strategy has worked for people who don’t even have IG accounts, to build their email lists into the 100,000s and have 7 Fig Businesses just selling through email.

We have been brainwashed to think social media is the default to selling, but actually email has been around for at least a decade a longer.

No, you don’t even need a social media presence for this to work. Of course it helps, but it is not mandatory, which is the whole point ;)

Would this work for a Brick & Mortar, eCommerce or Tech Business? Or is this only for Personal Brands?

If you have a NON Personal Brand business (i.e. a Brick and Mortar Yoga Studio for example, or an eCommerce biz), then I would recommend ONLY enrolling in The Art of Email.

I used to manage the Myer’s Email Marketing and sent 13 emails a week selling vacuum cleaners and bedding. (Myer is kind of like the Macy’s of Australia, for all of y’all North Americans). I’m teaching you everything I know about Email Marketing from having personally done it for one of the biggest retailers in Australia.

GET VISIBLE is really built for personal brands but Art of Email is for any kind of business.

Will this funnel work if I want to have an evergreen offer suite?

In the two programs I'm teaching ALL of the strategies, not just live launching. You will master ongoing nurture emails, evergreen sequences, and launch sequences.

The first program, GET VISIBLE, is teaching you how to put together an evergreen funnel.

The ART OF EMAIL program teaches you how to nurture and convert the people once they're on your list.

The actual ebook funnel is an evergreen funnel :)

Will I get the recordings?

YES.

If you can’t attend a session, no worried. Everything is recorded and uploaded to your Online Learning Portal.

You have LIFETIME access to this. If you ever have trouble logging in or can’t find something, we have a Support Time available to assist you Monday through to Friday 10:00 AM - 17:00 PM Eastern time. Our support aims to respond within 24-48 hours during office hours :)

Do you offer refunds?

No, sorry. Due to the digital nature and instant access to this product, we don’t offer any refunds. Read the sales page and ask the questions you’ve got BEFORE you purchase and access the program.

I think this is perfect for me, but I'd like to be sure. Can I talk to someone?

Of course! Message me directly on Instagram @phoebekuhn. I’d be super happy to answer any questions you might have!

Or email support@phoebekuhn.com and the team will make sure you have all the deets!