From a young age, I saw a world with endless possibilities. 

When the time came to make a decision about my career I followed Jim Carrey’s advice and instead of opting for the safe option – my mum groomed and encouraged me to study law – I chose Film & Television with a major in Screenwriting & Directing.

I started my first business at 21 as a Nightclub Photographer which later expanded into events and weddings. At the same time I held day jobs in corporate banking (a disaster!) and Tech Startups, where I earned my stripes in Customer Experience & Product Development.

 During my time there, the startup I worked for grew to a $500 million valuation

It was during this time, when I was part of a small team at a startup that was rapidly growing that I knew this was where I was supposed to be and this was what I wanted to do. 

I saw through both a domestic merger and an international acquisition at $687 million. I was seduced by the culture of jeans and t-shirts, bean bag chairs, basketball courtyards and a fridge fully stocked with beers and gourmet coffee. Everyone wanted to change the world and it felt like we were. I spent most of that summer watching Y Combinator’s “how to start a startup” lectures and reading every book I could get my hands on, on the topic of online business.

I enrolled in General Assembly’s Product Management Certification and read “Cracking the PM Interview” which resulted in me talking my way into some very coveted PM roles. This was followed by a stint in eCommerce where I was part of a core team that took a brand from $1.8 million to $10 million in global revenue in 18 months.

From losing everything to rebuilding again twice over and creating a 7 figure coaching business in under four years.

A career counselor suggested that I try my luck in Advertising, the world of Mad Men and Don Draper. If you don’t know much about this world, all you need to know is that it’s very exclusive and very difficult to penetrate.

I was advised to go back to school and study a Masters in Communication which would take two years and cost something upwards of $100,000. I didn’t have the time, the patience or the money. So I figured out how to hustle my way in through the door.

Three months later, I was in… and not just at any agency but at one of the world’s most prestigious and award winning creative houses. It was here that I had the opportunity to work with blue chip brands like Mercedes, Myer and other major insurance companies and banks. I even had the opportunity to be a part of a pitch for the Google Home device when it was released. This was where I learned Content, Social, Brand Strategy & Marketing.

Five years into what was a very promising professional career I heard the voice of my intuition whisper that it was “time to pursue the path of self mastery.” In 2018 I completed a Spiral Practitioner Training, Demartini Method Facilitator Training and studied with a series of Tantra Teachers, Shamans, NLP Trainers and energy healers. Half way through the year I quit my job and without any safety net, started a Transformational Life Coaching & Facilitation Business.

Since then, my business journey has seen many twists and turns from spiraling debt, to multiple 6 figure launches.

This journey has been one of the most remarkable of my life.

It has brought out the traits of grit, tenacity and perseverance. It has catapulted me into a world of thought leaders, innovators and change makers that the young girl from the suburbs never dreamed she would one day be a part of. This journey has taught me more about myself, what I am capable of and who I truly am more than anything else has.

A few years ago, when I was at the pit of my despair, I made a promise to myself to always follow my intuition no matter what. To date, it has not let me down. As Steve Jobs once said, “have the courage to follow your heart and intuition. They somehow know what you truly want to become.”