If you have an online business and sell group programs, masterminds, or courses, then you need to know how to launch them.

There are three problems I’ve seen people come across when it comes to launching their offers:

1). They find launching stressful and overwhelming, repelling their audience

Most people feel dread and apprehension when they think of launching. This is the exact energy your audience feels when they receive your content. If you’re not excited and having fun, guess what? They’re not gonna be excited to buy. The energy that you cultivate during your launch is your secret weapon for momentum and magnetism. Also, don’t you want to enjoy the process and have a tonne of fun? Lol

2). They get emotionally exhausted and burn out

A launch is one of the biggest mirrors for your level of self-belief and your ability to architect your reality. The fears, anxieties, and doubts that come up during a launch show you your biggest opportunities for growth and self-actualisation. We burn out when we think we need to copy someone else’s strategy and go against what feels good for us, instead of deciding what works. Reminder: you create your reality, and you also get to decide how people by from you.

3). They don’t know what steps to follow to execute a successful launch

Everyone who isn’t a seasoned entrepreneur has this in common: they don’t have a proper launch system. They don’t know what assets they need to create; they don’t have a process in place. They don’t know what emails to send, how to deliver a masterclass that converts, or what content to post before and during the cart open period. Once you have a simple rinse and repeat templated system, I promise you, launching becomes so easy that you start doing it with your eyes closed. All you need is four really good launches a year to create a 7-figure business (that’s what I did anyway). Btw, dialling in your launches is the fastest way to scale to 7 figures, profitably. Building an evergreen funnel is not.

Here's the truth

… and this is why most people have terrible or just very ‘meh’ launch experiences.

Launching is a series of skills and arguably the most important skills to acquire if you have an online business.. Launching is the release of an offer to the public. Think about how Apple has people lining up around the corner the night before a new iPhone is released...

There’s hype.
There’s media attention.
There’s anticipation.

People line up the night before with glee at the idea of being the first person inside the store on the day of release. People sign up weeks and months in advance, waiting for the day they get to hold the product in their hands.

This is not an accident. This is created through a deep understanding of buyer psychology, energetic mastery, and creative communication strategy.

Launching is the secret to building blue-chip brands, establishing authority and influence, and the difference between a business that does OK and one that’s wildly profitable.

Launching products, courses, and group programs are how we reach more people, fast. It’s the simplest and most effective way to scale not only your revenue but your impact.

To reach more people without trading more time for money, you need to master the Art & Science of Launching 

Most people think that launching is just learning a few ‘strategies’.